The Loeb; Wordmark

2020-21

This mark was developed concurrently with The Loeb’s newsletter redesign, and informed a proposed logotype for the institution.

In conjunction with César Pelli’s original ‘napkin scratch’ for his design of the Art Center, the mark is designed to reflect the relationship between the contemporary and the classical; a relationship embodied not only in the Art Center’s architecture, but in its collection of art as well. Supporting marks include the Art Center’s full name and offer flexibility in its format.